Therefore, their positive feelings about WJCT translate directly into feelings about its corporate sponsors. Since programs air without interruption, the viewer and listener experience is more intense, engaging, and involved. These viewers and listeners are drawn to WJCTвЂ™s exceptional programming in drama, music, education, history, science, news and information.

Many WJCT viewers and listeners do not spend a great deal of time with traditional commercial broadcasting. Public Media is one of the most valued and esteemed media brands in the country attracting premium viewers and listeners. Americans ranked PBSВ as the nationвЂ™s most trusted institution for the ninth year in a row.93% of viewers and listeners agree that companies who support PBSВ and NPRВ are providing a public service.78% of listeners agree that companies that underwrite NPRВ are committed to quality and excellence.67% of public media viewers agree that companies that underwrite PBSВ are industry leaders.In addition, their feelings about public media programming translate directly into feelings about its sponsors. Since programs run without interruption, the viewerвЂ™s and listenerвЂ™s experience is more intense, engaged, and involved. However, they are drawn to public mediaвЂ™s exceptional programming in drama, music, education, history, science, news and information.

Many public media viewers and listeners do not spend a great deal of time with traditional commercial broadcasting. Public media has a powerful, involving appeal among affluent viewers and listeners leaders and decision makers who have more disposable income, and larger financial means, than people at any other stage in life.

To be a corporate sponsor is to be associated with its mission: to enrich the human experience by educating, inspiring and enlightening viewers and listeners while you reach a wealth of educated, affluent prospective customers.

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